Digital Maturity Assessment
The digital maturity of an organisation can be assessed in many ways, and this can typically be
dependent on the primary sector of the business. AI Digital have developed an assessment
model approach that encompasses the four key layers that are common irrespective of the
organisation sector type. The diagram below illustrates the key layers we will work through in
partnership with you, to determine where you are on your digital journey.
The tool evaluates your core capabilities, attitudes and competencies and becomes a
springboard in developing a clear view on how to organise your digital journey and what kind of
analysis should be performed to measure the customer transformation.
Strategic - reviewing aspects such
as Business Strategy, Vision,
Objectives, Senior Management Buyin.
Customer - looking at the
customer journey, satisfaction and
sentiment analysis, competitor
Operations & Change -
understanding Leadership and
capabilities levels, operation
processes, and business process
Technology - reviewing current
tools and technology and their
maturity levels, channel analysis.
Once your maturity assessment rating is understood, this will lead into a digital roadmap. The
roadmap development will include design recommendations, ideas on how to implement them and
suggested measurements for tracking progress and continuous improvement opportunities.