Privacy Policy


Our Contact Details:

Name: AI Digital Ltd
Address: Newland House, The Point, Weaver Road, Lincoln LN6 3QN
Telephone: 0333 772 1093
Email: info@aidigital.co.uk

AI Digital Ltd are committed to ensuring that your privacy is protected. This Privacy Notice describes how we use the personal information that we collect from you, or that you provide, when you:

  • Visit our website or online learning environments (the "Website");
  • Use the products and consultancy services (together the "Services") that we provide; or
  • Communicate with us.
Information we collect.

We collect personal information from you:

  • Through the use of forms, which may be on paper or on our Websites, such as when you access our Services, signup to receive our newsletters, register for information or make a purchase;
  • When you provide us with information about any special requirements, such as dietary requirements, that you may have;
  • If you choose to provide us with information when you use any of our Websites or access our Services;
  • when you communicate with us for any reason, including by email, postal mail or telephone, and when you use our Services.

Information that we collect automatically.

When you visit our Website, we may collect certain information automatically from your device. The information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading 'Cookies', below.

Information we obtain from third party sources.

We may receive personal information about you from third party sources (such as your employer if they enrol you on a course or an event), but only where we believe that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. We collect only the minimum amount of information required from these third parties to enable us to provide the requested service We only use the information we receive from these third parties as set out in this Privacy Notice.

Use of your information

We may use the information for the following purposes:

  • To provide you with information or Services you request from us;
  • To provide information on other AI Digital Ltd products and Services which we feel may be of interest to you, in accordance with your communications and consent preferences;
  • To meet our contractual commitments to you;
  • To act on your behalf where third party involvement is available and appropriate – for example through a third party specialist training provider or consultancy services, certification/awarding body or subject matter experts;
  • To monitor and analyse trends, usage and activities in connection with our Websites/Services; and as necessary to prevent or detect crime.
In general, we will use any of the information we collect from you only for the purposes described in this Privacy Notice or for purposes that we explain to you at the time we collect such information. However, we may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you (such as statistical purposes) if and where this is permitted by applicable data protection laws.

If you do not want us to use your data for any marketing purposes, you will have the opportunity to withhold your consent to this when you provide your details to us.Consent can be varied via email at info@aidigital.co.uk

Storing and Retaining your personal data.

The personal information you provided to us is stored within secure servers. We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Please note that the transmission of information via the internet (including email) is not completely secure and therefore, although we endeavour to protect the personal information you provide to us, we cannot guarantee the security of data sent to us electronically and the transmission of such data is therefore entirely at your own risk. We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business or statutory need to process your personal information, we will delete it.

Disclosing your information

We will disclose, where required, your personal information with:

  • Third party service providers and partners who provide data processing services to us (for example, to support the delivery of Services), or who otherwise process personal information for purposes that are described in this Privacy Notice;
  • Your employer, where they have instructed us or funded the goods or services provided to you.
  • Any product evaluation or feedback comments you provide may be shared with the purchasing organisation or course vendor.
  • Partners with whom we work to provide Services (such as course vendors and trainers);
  • Any third party in connection with, or during negotiations of, any merger, sales of company assets, financing or acquisition of all or a portion of our business by another company;
  • Any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation (and may not be able to inform you so as not to compromise any investigation or other proceedings), or otherwise to protect our rights or the rights of any third party; and to
  • Any other person with your consent to the disclosure.
Where you are a customer or prospective customer, we may disclose your data to third parties for our marketing purposes so that we can identify products and services we think you will be interested in. Personal data used in this way may include contact details such as name, address, phone number, and email address. When sharing with third party marketing organisations, your data may be processed in countries inside or outside of the European Economic Area (EEA).

Third party links.

You might find links to third party websites on our Website or within documentation we provide.

If you access other websites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their own Privacy Notices which you should review.

We do not accept any responsibility or liability for their policies whatsoever as we have no control over them. 

Social Networking.


The Website may offer you the opportunity to share or follow information about us (or the Website or our Services) using third party social networking functionality (such as through "share this", "like" or "follow" buttons).

We offer this functionality in order to generate interest in us, the Website and our Services among the members of your social networks, and to permit you to share and follow opinions, news and recommendations about us with your friends. However, you should be aware that sharing personal or non-personal information with a social network may result in that information being collected by the social network provider or result in that information being made publicly available, including through Internet search engines.
Please note that we do not exercise, endorse, secure or control the policies or practices of any third party social network whose functionality you may access through the Website.
You should always carefully read the Privacy Notice of any social network through which you share information in order to understand their specific privacy and information usage practices.

International data transfers.


For some of our Services, your personal information may be transferred to, and processed in, countries outside of the EEA. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These measures include transferring your personal data to third parties who are located in a country which the European Commission has determined has data protection laws that are at least as protective as those in Europe, and transferring your personal data to third parties who have entered into standard contractual clauses with us. For more information about these safeguards please contact us using the contact details provided below.Cookies.
We use cookies and similar tracking technology (collectively, "Cookies") to collect and use personal information about you. For further information about the types of Cookies we use, why we use them and how you can control Cookies please see our Cookie Notice at: www.aidigital.co.uk.

Lawful basis (EEA visitors only)

Our lawful bases for collecting and using personal information will depend on the personal information being collected and the specific context in which we collect it.

However, we will normally collect personal information from you only:

  • Where we need the personal information to perform a contract with you (for example, to enrol you into a course or event or provide you with learning or promotional materials);
  • Where the processing is undertaken on the grounds of legitimate interest and is not overridden by your rights; or
  • Where we have your consent to do so;

In some cases, we may also have a legal obligation to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.If you have questions about or need further information concerning the lawful bases on which we collect and use your personal information, please contact us using the contact details provided below.

Data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
  • Your right to object to processing - You have the the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at info@aidigital.co.uk if you wish to make a request.

Contacting us


We welcome any queries, comments or requests you may have regarding this Privacy Notice.

Please do not hesitate to contact us via email at info@aidigital.co.uk

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:           
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113

Changes to the Privacy Notice


We may change this Privacy Notice from time to time by updating this document. The online version is available at: info@aidigital.co.uk
You should check this page from time to time to ensure that you are happy with any changes.

If material changes are made to this Privacy Notice, we will notify you by placing a prominent notice on the Website or by contacting you to let you know via the contact details you have provided us with.